Complexity Conquered

Andrew Thomas

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Breaking the Context Barrier

Posted by Andrew Thomas on Sep 24, 2018 9:21:12 AM

Understand what causes one of the major barriers to contract performance — and how you can break it.

The goal of doing things through contract is for two parties to achieve their shared and individual goals more effectively than they could on their own. But when independent parties are engaged in a performance exchange, they each bring their own unique context. If either party lacks understanding of their partner’s context, it creates a major barrier to shared performance. We call it “The Context Barrier”.

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Topics: Contract Performance