Whether you’re trying to deliver a major project, improve asset sustainability or renegotiate a critical contract, if you want to achieve your objectives you need to motivate the right human action. The best way to do that? By communicating with purpose.
On the battlefield and in the boardroom, communication is the most effective tool leaders have to influence the thoughts, feelings and actions of the people they lead and serve. But too often, in both public and private organisations, communication efforts fail to deliver real outcomes.